Our Story

Our Story - HSGOODS

The Beginning

HSGOODS was born from a simple yet powerful idea: everyone deserves reliable protection from the sun's harmful rays without compromising on style or quality. Founded in the heart of England, our journey began when our founder, during a trip to sunny coastal town, noticed how many people were using inadequate protection against strong UV radiation. This sparked a mission to create umbrellas that combine maximum UV protection with durable, beautiful design.

Our Passion

We're passionate about combining traditional British craftsmanship with innovative technology. Each HSGOODS umbrella is carefully engineered to provide UPF 50+ protection while maintaining the elegance and durability that our customers deserve. We believe that sun protection should be effective, accessible, and stylish.

What Drives Us

  1. Health Awareness: Promoting the importance of UV protection

  2. Quality Craftsmanship: Maintaining high production standards

  3. Customer Satisfaction: Ensuring complete satisfaction with every purchase

  4. Innovation: Continuously improving our products and services

Our Promise

When you choose HSGOODS, you're choosing:

  • Superior Protection: Guaranteed UPF 50+ rating

  • Quality Materials: Premium fabrics and components

  • Excellent Service: Free UK shipping and international shipping options

  • Complete Satisfaction: 45-day return policy and 1-year warranty

  • Global Reach: Serving customers worldwide with reliable delivery

Our Values

  • Excellence: In every product we create

  • Integrity: In all our business practices

  • Innovation: In our designs and solutions

  • Care: For our customers and community

Join Our Journey

From our headquarters in Loughborough, we've grown to serve customers across the UK and around the world. Every umbrella we sell carries our commitment to quality and protection. We're proud to have helped thousands of people enjoy the outdoors safely and in style.

Contact Us
We love hearing from our customers and are always here to help:

Thank you for being part of our story. We look forward to protecting you on all your adventures.

HSGOODS - Where Protection Meets Style